unin5 Advertise lession19-20

概要：B: What about advertising boards?J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.H: I get the idea.Then customers can read the detailed product information and check the prices.J: Exactly.H:So no advertising boards. When do you want the advertising to start,Brian?B:May the 1st.That gives us thre

unin5 Advertise lession19-20,标签：高三英语教案大全,http://www.88haoxue.com

　　B: What about advertising boards?

　　J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.

　　H: I get the idea.Then customers can read the detailed product information and check the prices.

　　J: Exactly.

　　H:So no advertising boards. When do you want the advertising to start,Brian?

　　B:May the 1st.That gives us three months to run to August 1st when most people like to buy their new cars.

　　J:I see.So we’re talking about three months. And have you thought of a headline?

　　H: What about this one? “The new Century505 ----the car you always promised yourself.”

II.Reading comprehension.

A

　　A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
　　“How did you write your advertisement?” asked one of the listeners, a merchant.
　　“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
　　“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The m

《unin5 Advertise lession19-20》出自：www.88haoxue.com网
www.88haoxue.com erchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1. The result of the first advertisement was that ______
　　A. the man got his umbrella back
　   B. the man wasted some money advertising
　　C. nobody found the missing umbrella
　　D. the umbrella was found somewhere near the Church
(Key:B)
2. “If it fails, I’ll buy you a new one .” suggested that____.
　　A. he was quite sure of success
　　B. he was not sure whether he would get the umbrella hack
　　C. he was rich enough to afford a new umbrella
　　D. he did not know what to do   (Key:A)
3. This is a story about _____
　　A. a useless advertisement
　　B. how to make an effective advertisement
　　C. how the man lost and found his umbrella
　　D. what the merchant did for the umbrella owner
(Key:B)

B

　　Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre.
　　Fucheng Garden Villas occupies an area of 34.7 hectares (公顷) , over 80% of which is covered by trees and greens, just like a garden in the city.
　　All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable.
　　All materials of the construction and decoration(装饰) as well as equipment are famous American products.
　　From now to July 31st , preferential(优惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement.
　　Banks will provide a 50 % mortgage (抵押) for 5 years.
　　Overseas sales License: No. 124
　　Developer: Beijing Hongda. Real Estate Co. ltd
　　69 East, North 4th Ring Road, Chaoyang District, Beijing
　　Tel: (8治理发愣功)64967050    64967049
　　Fax: (8治理发愣功) 64933575

1 . The advertiser is _______
　　A. Fucheng Garden Villas.
　　B. Beijing Hongda Rea Estate Co. , Ltd
　　C. American Company ID!
　　D. The Beijing Lufthansa.   (Key: B)
2. How many hectares is Fucheng Garden Villas covered by trees and greens?
　　A.6.94. 　　B.27.76. 　　C.34.7.　　 D.80.  (Key: B)
3. According to the advertisement, which of the statements below is NOT true?
　　A. From June 25 to July 31, 1997, you can buy or rent Fucheng Garden Villas with a low price.

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